Board of Directors

Wayland Myers, Chairperson 

Wayland Myers is the CEO of Myers Media Group, LLC (MMG). Mr. Myers has over 28 years of experience in traditional and digital marketing and has a deep knowledge of the online landscape. He founded MMG, which was his third company, in 2007. Over the last 13 years, MMG has become a unique multi-million-dollar marketing technology company that offers Macrotrend™ , an advanced audience acquisition and growth platform, to Fortune 5000 clients like Expedia, Advance Auto Parts, Sears, GrubHub, and Travelocity. With his innovative approach to audience acquisition and novel view of the online landscape, he forged long-lasting partnerships, resulting in millions of dollars of incremental revenue for clients.

As Google is moving toward artificial intelligence results, Mr. Myers has been a consistent champion of helping businesses by innovating technologies capable of reacting to and predicting the swiftly changing online market. He fully understands the complexity and breadth of challenges that enterprise-level domains face today, and he consistently strives to solve them in distinctive, scalable ways.

Chris Gordon, Member 

As Founder and CEO of RE3 Gifts, Chris and his team help organizations recruit, reward, and retain their best people with thoughtful, timely gifts.  Through RE3’s trusted program, business leaders enhance the quality, design, and impact of the apparel and gifts they give to employees and clients, helping to foster a great brand and culture. After a decade of experience in the branded products space, Chris founded RE3 to circumvent the common pitfalls, problems, and waste that many companies experience when it comes to their corporate “swag” program.

As the father of four young children, Chris believes in great options for quality education, like Altus Schools East County, and is honored to serve on its Board of Directors.

Jim Herr, Member 

Jim has been active at Parron Hall for over 40 years but, in fact, he has been involved in the business his entire life. As he says, “having been born into it, I learned a lot sitting around the kitchen table growing up.” His education didn’t end there however – he graduated Magna Cum Laude with a degree in finance. While highly qualified to own and run Parron Hall which was founded in 1947, the business enjoys continued success due to Jim’s loyalty and philosophy about working with his team of 45 people: “I really allow people to work for our customers with great support from leadership and I reward outstanding performance. We are very team-oriented. We allow people to excel at what they are good at.” Looking at the 12-year average tenure of Parron Hall’s staff, the longstanding list of loyal clients, and years of successful ownership, it’s clear that Jim’s leadership style creates a winning environment for everyone.

Cristina Stevens, Member

Cristina has worked in various capacities with Hydraulic Controls, Inc. for over 25 years. She and a team of senior leaders work to set performance standards in a manufacturing environment. She is responsible for motivating an efficient team of technicians, assemblers, and customer service associates in a safe and positive workplace environment. As a service-oriented leader, Cristina champions process improvement practices that generate impactful business results. Compassion for her workforce is always a priority as she manages aspects of the training and retention process. Cristina joined the Altus Schools Southern California Board of Directors because she has experienced the benefits of Altus Schools’ educational program in her own family. She is committed to sharing her personal knowledge and professional expertise to ensure that Altus Schools continue to be an exceptional educational option for students.

Correspondence to board members may be addressed to:

Board Member Name

c/o Angela Neri
111 Fletcher Parkway
El Cajon, CA 92020

Or email the board at board@altuseastcounty.com

Bylaws

Articles of Incorporation

Altus Schools East County Charter Petition

The CEO Council approves policies and the Allocation Plan (funding methodology for the SELPA). The Charter SELPA leadership team provides support to the CEO Council to ensure that decisions are well-documented and transparent. Their goal is to provide customized solutions that meet the needs of the SELPA, at the same time recognizing that each charter is unique and autonomous.

For SELPA Governance resources including the most current SELPA Local Plan and CEO Council meeting information, please visit: https://charterselpa.org/governance/

SELPA Public Hearing: Thursday, May 15, 2025  |  12:00 p.m. - 2:30 p.m.  |  Notice: ENGLISH | Notice: SPANISH

Conflict of Interest Code

Altus Schools East County FY 25-26 Preliminary Operational Budget

Altus Schools Southern California (ASSC) believes that students are best able to reach their full potential when there is a high level of parental involvement in their education. Moreover, research has shown that stakeholder involvement is important to the success of a program and to the satisfaction of the participants. As such, ASSC is actively engaged in recruiting a parent representative for its Board of Directors.  The qualifications for a Parent Representative seat on the Board can be downloaded from the link below. All required documentation is due back to ASSC no later than April 9, 2025.

Should you have any questions about the Parent Representative role on the Board or the application process, please email board@altuseastcounty.com.

Parent Board Member Qualifications